There is sure-shot need of Branding and Advertising to promote any brand and company. Communication or branding strategy may include lot many media’s but for startup’s or even the established brands with new product launches, Radio Advertising has been proved as the most effective and economical medium of advertising. This media has lot many advantages as it provides a massive reach to literate and non-learned persons at one time. It can create an immediate product or brand awareness by various innovative marketing scripts. It is present in all areas across the country and has a marvelous reach amongst all age-groups and gender. There are various channels like 91.1 FM, Radio Mirchi, 92.7 Big FM, FM Rainbow, FM Gold etc. catering to variety of people according to their age, likings, interest and gender.
This all makes Radio Advertising a stupendous medium for advertising which is economical and could be customized as per the brand and product one needs to promote. Innovative marketing and promotions can be planned according to the budget and likings of the clients. Radio has now become a wonderful medium not only for listening to news or songs, but also the awareness on various important day to day social, economical and political issues in the country. The same is thus also provides an opportunity for the client to make a direct connect with the client through some of the CSR activity and relating the brand or product directly to the consumers.
This all makes Radio Advertising a stupendous medium for advertising which is economical and could be customized as per the brand and product one needs to promote. Innovative marketing and promotions can be planned according to the budget and likings of the clients. Radio has now become a wonderful medium not only for listening to news or songs, but also the awareness on various important day to day social, economical and political issues in the country. The same is thus also provides an opportunity for the client to make a direct connect with the client through some of the CSR activity and relating the brand or product directly to the consumers.